Childbirth Choices Matter Team

We are a team of dedicated birth activists supported by White Ribbon Alliance UK 

Kemi Johnson

Kemi is a mother to some very wonderful adults, and independent midwife, a KG Hypnobirthing trainer and passionate birth activist. She privately assists families to wade through their birth choices or to recover from their birthing journeys. Kemi is dedicated to making sure all families are able to choose who is with them during pregnancy, childbirth and beyond.

Jacqui Tomkins

Jacqui ​is an independent midwife of 20 years +. She is a Podcaster and strong advocate for the voices of women and the birthing community. Jacqui believes it is imperative that women control the circumstances that control their ability to choose their place of birth and attending professional. She is passionate about the future direction of the midwifery profession.

Kay King

Kay is the Executive Director of White Ribbon Alliance UK. She is a birth activist, fundraiser and project manager for maternity sector charities. Her work has included working on many large scale campaigns, income generation projects and strategic developments in the charity sector. Kay is also a doula and is devoted to ensuring choice and dignity for all people receiving maternity care.

Michelle Quashie

Michelle is a mother of four and a passionate birth activist that believes women and birthing peoples voices should be included in every conversation regarding maternity service planning. She is committed to ensuring that every women is treated with dignity and respect and receives personal and safe care which meets their individual needs.  

Sheena Byrom

Sheena Byrom OBE is a midwife of more than 40 years, was one of the UK’s first consultant midwives and as head of midwifery lead the development of 3 successful birth centres (MLUs) 
Sheena is supporting this campaign because independent midwives positively influenced and shaped her career . Sheena witnessed first hand how independent midwives courageously and compassionately facilitated women’s choices in every way.  This gave her confidence to grow and to push boundaries safely to provide woman centred care, then eventually develop family centred services. Sheena writes 'Independent midwives are the champions of our profession - we can’t take that choice away from women’

Samantha Gadsden

Samantha Gadsden is a mother of 4, doula and a birth activist. She believes that informed choice is the absolute cornerstone of positive empowered birth.
Samantha chose to become involved because she believes that women and birthing people have the inherent right to choose in the way they decide and with the support of their choice. Independent midwifery is absolutely vital to ensure there are alternatives to NHS pathways and standardised care. Samantha believes that birth is the ultimate feminist issue.

Childbirth Choices Matter is being delivered with support from:

White Ribbon Alliance

White Ribbon Alliance UK believe that all women, whoever they are, wherever they come from, have the right to safe, respectful and dignified care in pregnancy and birth. 

As part of a global alliance we support campaigns which further our vision and provide opportunities for groups of birth activists and charities to work together towards common goals. 

White Ribbon Alliance is a UK registered charity: No 1143376